Built on engineering. Sharpened by design. Grounded in brand

My path wasn’t linear — and that’s the point.

I began in mechanical engineering, learning how systems work, where they fail, and why they hold together. That foundation led me to Samsung Electronics, where I spent five years developing products, building new businesses, and working across global markets.

Over time, I became less interested in how things were made and more interested in why they should exist in the first place. That question took me to London, to the Royal College of Art and Imperial College’s Innovation Design Engineering programme.

There, I worked alongside designers, engineers, scientists, and artists from around the world, collaborating on projects that challenged conventional thinking. Rather than starting with predefined answers, we learned to question assumptions, reframe problems, and explore opportunities that existing industries often overlooked. It was where I discovered the power of design not simply as a tool for making things, but as a way of uncovering new possibilities and shifting perspectives.

From there, I spent nearly a decade at Lippincott, leading projects across brand strategy, identity, customer experience, naming, and innovation. The work ranged from aviation and hospitality to finance, mobility, healthcare, and technology.

Today, I work independently — applying the same systems thinking, curiosity, and belief that meaningful design begins with better questions.