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hojo

hojo

Portfolio

Portfolio

Portfolio

Challenging assumptions to create products, brands, and experiences with lasting impact.

Challenging assumptions to create products, brands, and experiences with lasting impact.

From engineering to design and brand - creating clarity from complexity

My work spans engineering, product innovation, brand strategy, and experience design — united by a belief that better questions lead to better outcomes

Two women laughing at work
Two women laughing at work

Work crossing boundaries

01

Branding

From strategy to execution - defining what a brand stands for, then building every element that makes it real. Positioning, identity, naming, voice: designed to work together, not in isolation

01

Branding

From strategy to execution - defining what a brand stands for, then building every element that makes it real. Positioning, identity, naming, voice: designed to work together, not in isolation

01

Branding

From strategy to execution - defining what a brand stands for, then building every element that makes it real. Positioning, identity, naming, voice: designed to work together, not in isolation

02

Space & CX

Brands don't live on screens alone. Designing the full range of touchpoints - physical spaces, digital interfaces, membership systems, and service journeys - so every interaction reinforces the same meaning

02

Space & CX

Brands don't live on screens alone. Designing the full range of touchpoints - physical spaces, digital interfaces, membership systems, and service journeys - so every interaction reinforces the same meaning

02

Space & CX

Brands don't live on screens alone. Designing the full range of touchpoints - physical spaces, digital interfaces, membership systems, and service journeys - so every interaction reinforces the same meaning

03

Innovation

Where engineering logic meets design intuition — turning complex problems into products that are both functional and considered

03

Innovation

Where engineering logic meets design intuition — turning complex problems into products that are both functional and considered

03

Innovation

Where engineering logic meets design intuition — turning complex problems into products that are both functional and considered

The right answer begins with a better question

Whether it's a brand, a system, or something harder to name

hojo

Brand strategist and designer working at the intersection of systems thinking, identity, and experience

You can also email me at:

The right answer begins with a better question

Whether it's a brand, a system, or something harder to name

hojo

Brand strategist and designer working at the intersection of systems thinking, identity, and experience

You can also email me at:

The right answer begins with a better question

Whether it's a brand, a system, or something harder to name

hojo

Brand strategist and designer working at the intersection of systems thinking, identity, and experience

You can also email me at: