Develon, Building a new name on decades of equity

The answer was calibrated continuity. DEVELON — a portmanteau of Develop and Onwards — carried the "D" initial as a visual and verbal thread to the previous identity while staking out new territory. The name signalled continuous innovation and forward direction without erasing what came before. The existing colour system was retained and upgraded rather than replaced, giving existing customers a visual anchor whilst communicating evolution. For a global B2B audience, the tone needed to feel like progress rather than rupture — and the name delivered that. Launched in January 2023 at Las Vegas and debuted at ConExpo, DEVELON won the iF Design Award 2024 in the branding category within its first year.